Labour Campaign Chief: “We Had No Strategy”

Remember those clandestine tape recordings of Labour events which mysteriously made their way into the press during the election? Guido has been sent one of Spencer Livermore, Labour’s campaign director in 2015, speaking on Tuesday night. An enjoyably candid assessment of why Miliband lost.

“The accepted wisdom is that in 2015, Labour had the wrong strategy to win the election. But my experience is not that the strategy was wrong, but that it was absent. I don’t that that we had the wrong strategy, I don’t really think we had much of a strategy at all. I think that none of the elements that I would associate with strategy were present in the run up to 2015. There was no identified electorate that we wanted to pursue. There was no attempt to de-position our opponents. There was no attempt to frame the debate on our terms. There was no coherent or persistent narrative. I think what we had was not a strategy but a credo. It was an ideological project based on a mistaken assumption that the country has shifted to the left… There was ideology there, but there was no strategy there”.

Odd when Labour paid their “senior strategic adviser”, one David Axelrod, £223,572 and Stewart Wood was Miliband‘s director of strategy…




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