Tom Watson is one of the more savvy digital operators and he is promising to revolutionise Labour’s digital campaigning in this video released on YouTube. Unfortunately it has – after being up over a week – only managed to chalk up 748 views. This is despite Labour’s YouTube channel having 16,279 loyal subscribers. Why?

Well it doesn’t help that the video is unlisted and  hidden from search traffic, with sharing on social media actively discouraged. Doh! Clearly the revolution will not be shared… 

Uncharacteristically Guido will offer some digital campaigning advice for free. Spend more money on targeting online advertising during campaigns. It works. Don’t rely on tweeting to your most dedicated supporters in the Twitter echo chamber. Also, this chap is right:

Hope that helps…