Yet another spectacular gaffe from the accident prone In campaign chairman Stuart Rose, who apparently has no idea what his campaign is called.

First attempt: “Stay in Britain.” Wrong.

Second attempt: “Better in Britain Campaign.” What?

Third time lucky? “The Better in Britain Campaign.” Nope…

Attempt number four: “Better Stay in Britain Campaign.” Err…

There’s a very easy way to remember the Britain Stronger in Europe campaign, Sir Stuart. It’s BSE…

Via Sky’s Darren McCaffrey