Alas SunNation, We Knew It Well

sunnation

Farewell SunNation, the Sun’s outside-the-paywall experiment with a blog format has now gone with the raison d’être of the paywall. This again brings into focus the future of tabloids now it has been established that in the age of social media paywalls for popular papers are counter-productive. As far as Guido knows no mass market tabloid in the world has successfully made the transition to a digital model.

Digital first sceptics point out that for all the traffic success of Mail Online and The Guardian, they don’t really make much profit. In the case of the digital Guardian they make no profit. That is because undifferentiated general traffic does not command a high premium from advertisers. Also free online versions inevitably cannibalise the print readers…

Digital first optimists argue that there is no choice other than to deliver content where people increasingly want it, to their phones and tablets. And deliver it fast and first if you want to succeed. 

How will we make any money ask the digital sceptics? If paid subscriptions don’t work for tabloids in the digital era will it be Buzzfeed style advertorial? Video ads? Product placement? The digital first optimists point out that tabloid print sales are collapsing and soon they won’t make money either…

TABLOIDS

The Mirror is contemplating a cut-price, slimmed down version of the paper along the lines of the i, The Independent’s successful cut-down version. The more successful print innovator is actually the London Evening Standard, London’s now free high-quality evening paper is brimming with advertising. Could a tabloid thrive on advertising revenue alone? Metro and City AM show that advertising-only supported papers can be viable. It is possible that a national could go free, double or triple circulation, and suck up more than enough advertising to make up for the lost cover-price revenue. Guido noticed that last weekend the Sun on Sunday was distributed free in some places in Ireland…




Tip offs: 0709 284 0531
team@Order-order.com

Quote of the Day

Hugh Grant tweets…

“Theresa May’s head now so far up Paul Dacre’s arse I can only assume she’ll be wearing him as a hat to Ascot.”

Sponsors

Guidogram: Sign up

Subscribe to the most succinct 7 days a week daily email read by thousands of Westminster insiders.

Facebook

Sunday Shows Sunday Shows
Katie Perrior Joins News UK Katie Perrior Joins News UK
Kelvin on Way Out Kelvin on Way Out
McDonnell Denies Being Marxist McDonnell Denies Being Marxist
Osborne’s First Front Toned Down Osborne’s First Front Toned Down
Isabel Oakeshott: Wikipedia is Hotbed of Fake News Isabel Oakeshott: Wikipedia is Hotbed of Fake News
Radio 4 Gossips Link Peston to Today Radio 4 Gossips Link Peston to Today
Watch: Barry Gardiner Loses It on Sky News Watch: Barry Gardiner Loses It on Sky News
Appeal on Behalf of the Friends of George Miller Appeal on Behalf of the Friends of George Miller
Revealed: New European’s Plan to “Stir Up Controversy” Revealed: New European’s Plan to “Stir Up Controversy”
Labour Breaks Own Leveson Pledge Labour Breaks Own Leveson Pledge
Paul Mason Embargoes Reviews of His Play Paul Mason Embargoes Reviews of His Play
Legs-It Is Not Bigotry, It’s Popular Journalism Legs-It Is Not Bigotry, It’s Popular Journalism
Paul Mason Loses IPSO Complaint Against The Sun Paul Mason Loses IPSO Complaint Against The Sun
Amber Rudd & Fleet Street Don’t Understand Encryption Amber Rudd & Fleet Street Don’t Understand Encryption
Channel 4 and Guardian Sanctimony Backfires Channel 4 and Guardian Sanctimony Backfires
We’ve Named the Wrong Man: Channel 4 News in Shocking Blunder We’ve Named the Wrong Man: Channel 4 News in Shocking Blunder