A sad day for connoisseurs of gentlemen’s magazines this morning as both FHM and Zoo announce within a few minutes of each other that they will be suspending publication. Nuts and Loaded are long gone and follows on from the announcement from Playboy that they are dropping pictures of naked women. FHM say:
“Unfortunately it’s true and it has been announced today the intention to suspend publication of FHM. It’s been an absolute joy producing the magazine over the years. Thank you for all your support, we will keep you updated with developments over the coming weeks.”
While Zoo confirm:
“It is with regret we have to inform you of the intention to suspend publication of ZOO. We’ve loved every minute of the near 12 years and 600-plus issues we’ve shared with you and would like to thank each and every one of you who’ve been there with us along the way.”
Heavy job losses are expected.
Their parent company Bauer say in a statement: “Over time young men’s media habits have continually moved towards mobile”. This infographic explains exactly what is happening:
The decline of lad’s mags correlates with the rise of big screen mobiles resulting in a more pleasurable online handheld experience…