Telegraph Hacks’ Fury at Dumbing Down of Content

The Telegraph has suffered an exodus of seasoned reporters yet there is good news on the horizon: the paper is hiring no fewer than five new “social media and search engine optimisation” staff. They will be working with “Director of Digital Media” Malcolm Coles to produce more of the Telegraph’s recent tepid Buzzfeed-style “trending news” content:

Trained reporters on the paper are furious to the point of mutiny. They feel they bring in the stories that fill the paper and generate most of the online traffic, yet their work is diluted by the outpouring of ‘digital friendly’ clickbait about male genitalia and cheeky Nando’s ‘banter’. The newsroom feeling is that Telegraph execs don’t have a clue about how the internet works, and that the policy of hiring Mirror Online rejects to create limited, low level traffic rather than proper journalists doing real stories is vandalising their newspaper. The once proud paper of Bill Deedes, Charles Moore and Max Hastings is now more likely to tell you about Photoshop fails, cutesy animal pictures and whether or not you have an above-average sized willy…




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