In an effort to connect with the yoof, Britain Stronger in Europe wheeled out early-2000s T4 host June Sarpong to introduce their campaign. Turns out a lot of young people have no idea who she is…

I'm 18. Am I supposed to know who June Sarpong is?

— Shakeel (@ShakeelHashim) October 11, 2015

Who is June Sarpong and why does everybody care about her existence all of a sudden?

— David Oldroyd-Bolt (@david_oldbolt) October 12, 2015

Who actually is June Sarpong? Genuine question.

— Carina O'Reilly (@carinaoreilly) October 12, 2015

Googling "June Sarpong"

— Alex Micu (@axelk) October 12, 2015

Being 19, I'd like to consider myself a 'younger voter' and yet I had to Google June Sarpong.

— Calvin MacKinnon (@calvinm) October 12, 2015

What is a June Sarpong and is it more effective than an Eddie Izzard?

— Kylo Ben (@aspirationalbob) October 12, 2015

Literally had to google who June Sarpong was and still rings no bells

— Hussein Kesvani (@HKesvani) October 12, 2015

That went well…