Breaking Bad: Crystal Meth and the Campaign to Save the Union

breaking bad

A new book, Project Fear“, telling the story of the Better Together organisation’s campaign to keep Scotland in the Union is released today and it contains some corking anecdotes about the backstage chaos. One of the revelations is that they intended to launch an ad campaign themed after the hit show Breaking Bad. The series tells the story of a dying chemistry teacher’s journey from middle aged family man to crystal meth-making drug lord. The above image is a genuine advert they intended to run…

Unsurprisingly, using a TV show about drugs to convince Scots to vote no created divisions in the Better Together team. Some people, desperate to create a viral image, were enthusiastic about the idea, while others were scathing. One politician is understood to have raged upon seeing it, “This is about drugs! Don’t you understand?“.

The final nail in the Breaking Bad coffin came when the campaign bombed in focus groups; people who did understand the reference saw it as a sneering English caricature of a Trainspotting image of Scotland as a haven for drugs. Stay out of my territory…

Click to buy – Project Fear: How an Unlikely Alliance Left a Kingdom United but a Country Divided




Tip offs: 0709 284 0531
team@Order-order.com

Quote of the Day

Theresa May tells Bercow:

“Mr Speaker-elect, can I congratulate you on your re-election. At least someone got a landslide.”

Sponsors

Guidogram: Sign up

Subscribe to the most succinct 7 days a week daily email read by thousands of Westminster insiders.
Meltdown After Nuclear Power Plant Holds Bikini Contest to Choose Interns Meltdown After Nuclear Power Plant Holds Bikini Contest to Choose Interns
DUP Deal Signed DUP Deal Signed
Watch: McDonnell on Grenfell ‘Murder’ Watch: McDonnell on Grenfell ‘Murder’
Sunday Shows Sunday Shows
The Economist’s Lack of Intelligence Unit The Economist’s Lack of Intelligence Unit
Happy Independence Day! Happy Independence Day!
Sun Cleared by Hospital Sun Cleared by Hospital
Exporters Order Books at 29 Year High Exporters Order Books at 29 Year High
Corbyn Refuses to Bow to The Queen Corbyn Refuses to Bow to The Queen
McDonnell Repeatedly Backed Far Left ‘Day of Rage’ Group McDonnell Repeatedly Backed Far Left ‘Day of Rage’ Group
“Soft” and “Hard” Brexit Terms Obsolete “Soft” and “Hard” Brexit Terms Obsolete
Hammond’s “Sound Money” Speech Sadly All Spin Hammond’s “Sound Money” Speech Sadly All Spin
Tommy Robinson Called British Muslims “Enemy Combatants” Tommy Robinson Called British Muslims “Enemy Combatants”
Corbyn Praised at London Hezbollah Rally Corbyn Praised at London Hezbollah Rally
Government Understaffed – Key SpAd Vacancies Up for Grabs Government Understaffed – Key SpAd Vacancies Up for Grabs
Clive Lewis: “Burn Neoliberalism” Clive Lewis: “Burn Neoliberalism”
Corbynista Ultras Involved in Storming Kensington Council Corbynista Ultras Involved in Storming Kensington Council