James Purnell’s Rotten Apple Spin

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The BBC‘s Director of Strategy and Digital, and one time Labour Cabinet minister, James Purnell, was wheeled out last night to bat for Aunty, and he had a very bizarre line of defence. Apparently the BBC needs cash because it’s not as big as Apple…
“In the time of the last charter we’ve gone from being the same size as Apple, in terms of global revenues, [to] 25 times smaller.”
The BBC‘s revenue has increased from £3.7 billion to £5.1 billion over the past decade. Of course the public-service broadcaster isn’t as rich as multinational technology behemoth Apple. But then again the BBC didn’t invent the iPhone…

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Dr Alexander Kogan, the app developer who originally harvested the Facebook data, said…

“I think what Cambridge Analytica has tried to sell is magic and made claims this is incredibly accurate and it tells you everything there is to tell about you. But I think the reality is it’s not that. If you sit down and you really work through the statistics and you think what does a correlation of point three means, those claims quickly fall apart. And that’s something any person with a statistical background can go and do.”


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