New Tory MP Johnny Mercer got Westminster into a lather over his sexy shower advert, but was it all a sham(poo)?

Mercer’s bubble seems to have burst after fitness trainer Vince Ciolino (below, right) came forward to the Plymouth Herald to pour cold water on his steamy claim to fame:

“Johnny and I did the final shoot together, then the advert was aired and it seems they have used my naked scenes and Johnny’s clothed scenes. There are two different people in that advert.

I suppose it’s a little bit of exposure for him to say that he was in an advert. But I run a fitness business and my clients know the way that I do my modelling work, it goes on my reputation. It’s detrimental to my reputation that the advert was put out and it’s someone else.”

Sud-denly, Johnny admits: “it looks pretty much exactly like me. But if it is somebody else that’s good, hopefully the Mickey taking can stop now”.

What a shower…