Important Statistical Analysis of the Labour Leadership Election

guido twitter

Labour bought the social media sentiment analysis snake oil before the election, only to find out that Twitter is full of mental lefties and not entirely representative of the general population. Who knew?

Two months on the social media battle is hotting up in the Labour leadership campaign and, shockingly, Jeremy Corbyn is leading the charge for Facebook Likes and Twibbon supporters.


The Corbyn for Labour Leader Facebook page has 31,000 likes, Yvette’s page has 12,000, Andy has 11,000 while Liz only has 3,377. 

Corbyn is also crushing the opposition over on Twitter where he has an impressive 1,365 Twibbon backers – people overlaying an image in support on their Twitter avatar. Liz has just 231 Twibbon supporters while Cooper has a paltry 15. Bringing up the rear is Burnham with a grand total of two supporters. Twinning!

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Quote of the Day

Dr Alexander Kogan, the app developer who originally harvested the Facebook data, said…

“I think what Cambridge Analytica has tried to sell is magic and made claims this is incredibly accurate and it tells you everything there is to tell about you. But I think the reality is it’s not that. If you sit down and you really work through the statistics and you think what does a correlation of point three means, those claims quickly fall apart. And that’s something any person with a statistical background can go and do.”


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