Labour bought the social media sentiment analysis snake oil before the election, only to find out that Twitter is full of mental lefties and not entirely representative of the general population. Who knew?
Two months on the social media battle is hotting up in the Labour leadership campaign and, shockingly, Jeremy Corbyn is leading the charge for Facebook Likes and Twibbon supporters.
Corbyn is also crushing the opposition over on Twitter where he has an impressive 1,365 Twibbon backers – people overlaying an image in support on their Twitter avatar. Liz has just 231 Twibbon supporters while Cooper has a paltry 15. Bringing up the rear is Burnham with a grand total of two supporters. Twinning!