Confirming Buzzfeed’s status as the growing place where disappointed hacks retreat for more money and less work, Janine Gibson is off to do “serious news” as their editor-in-chief.

In a swift update to his Twitter bio, current editor Luke Lewis has been forced sideways to be Executive Editor. According to their press release he will remain in charge of entertainment news / cat pictures:

Gibson will manage the more than 40 reporters and writers currently based in London and oversee all editorial content, including the site’s News, Buzz, and Life divisions. She will also be hiring across those areas, with plans to invest particularly aggressively in BuzzFeed News’ British operation. Lewis will continue as a key leader in BuzzFeed’s London newsroom, with a focus on entertainment coupled with data and analytics as BuzzFeed continues to grow internationally.

From one loss maker to another… ¯_(ツ)_/¯