LibDems Ask Crosby Textor Fullbrook for Help

ctf

The LibDem’s Head of Strategic Research, Tom Smithard, has written to CTF, the firm run by Lynton Crosby, Mark Textor and Mark Fullbrook which was hired by the Conservatives at great expense to do their polling and give campaign advice. Guido has been passed Smithard’s strange request:

…  As part of the Liberal Democrat general election review I’ve been asked look into how exactly the Conservatives managed to beat us in the marginals.

I appreciate there are some – maybe many – aspects to your work you wouldn’t necessarily want to detail to former opponents, however vanquished. However I was wondering if you or a member of your team would be willing to speak to me and unlock some of the secrets of your targeting strategy, polling work, ground campaigning etc. I’m sure we’d find whatever you had to say most instructive!

If you have any time to spare and are willing to talk me through some of your work I’d really appreciate it.

Best regards
Tom

Guido asked the LibDems if they were perhaps being a bit naive? They admitted, on reflection, that they “expect the response will come in two words”.

An amused CTF insider suggests they should have asked Lord Ashcroft, who unlike CTF loves telling Labour and the Lib Dems what to do to win…


Seen Elsewhere



Tip offs: 0709 284 0531
team@Order-order.com

Quote of the Day

Writing in this week’s Spectator Diary, the former Chancellor and Evening Standard editor attempted to encapsulate how Boris operates…

“My children have the measure of our prime minister. A couple of years ago, my son and I went for a lovely Sunday lunch at his house in Oxfordshire — where he has a Kalashnikov mounted on the wall. Boris suggested we play a game. A tug of war, but with a difference. The rope is tied around your waist and the contest takes place across a swimming pool. If you lose you end up in the water, fully clothed.

That’s Johnson for you: fun, inventive but ruthless. I suspect his brother Jo had one ducking too many.”

Sponsors

Guidogram: Sign up

Subscribe to the most succinct 7 days a week daily email read by thousands of Westminster insiders.