LibDems Ask Crosby Textor Fullbrook for Help

ctf

The LibDem’s Head of Strategic Research, Tom Smithard, has written to CTF, the firm run by Lynton Crosby, Mark Textor and Mark Fullbrook which was hired by the Conservatives at great expense to do their polling and give campaign advice. Guido has been passed Smithard’s strange request:

…  As part of the Liberal Democrat general election review I’ve been asked look into how exactly the Conservatives managed to beat us in the marginals.

I appreciate there are some – maybe many – aspects to your work you wouldn’t necessarily want to detail to former opponents, however vanquished. However I was wondering if you or a member of your team would be willing to speak to me and unlock some of the secrets of your targeting strategy, polling work, ground campaigning etc. I’m sure we’d find whatever you had to say most instructive!

If you have any time to spare and are willing to talk me through some of your work I’d really appreciate it.

Best regards
Tom

Guido asked the LibDems if they were perhaps being a bit naive? They admitted, on reflection, that they “expect the response will come in two words”.

An amused CTF insider suggests they should have asked Lord Ashcroft, who unlike CTF loves telling Labour and the Lib Dems what to do to win…

mdi-tag-outline iCampaign LibDems
mdi-account-multiple-outline Lynton Crosby Mark Fullbrook Mark Textor Tom Smithard
mdi-timer June 11th 2015 @ 1:15 pm mdi-share-variant mdi-twitter mdi-facebook mdi-whatsapp mdi-telegram mdi-email mdi-printer
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