Uber have lured Rachel Whetstone away from her position as SVP of communications and public policy for Google, to take on the same position with the private car hire company. Whetstone who is married to Dave’s former guru Steve Hilton, has close links to the Camerons and despite being in charge of Uber’s global comms, will no doubt prove invaluable to Uber’s operation in the largest taxi market in the world – London.

Uber is facing legislative challenges on an almost daily basis as politicians fight to protect the vested interests of cabbie unions – last month they even found themselves banned completely in Portugal. Let’s hope Uber UK are in for an easy ride…