Twitter Sentiment Analysis Snake Oil

Last night The Sun’s analysis said Labour won the Twitter:

https://twitter.com/SunNation/status/593910895786500096/photo/1

The Press Association found that on Twitter Clegg had proportionately the most positive mentions:

Over at Fleishmann Hillard they found that Twitter was won by Cameron:

So there you have it, three different analyses of the same event on Twitter giving three different results in a three horse race. Based on the above Guido’s sentiment analysis is that Twitter analysis is snake oil, it is not a representative sample, the algorithms the social media snake oil salesmen use are just not up to it. In any event just watching a hashtag gives you a good idea of sentiment on Twitter without paying social media BS artists a fee. If you really think it matters…




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Quote of the Day

Dr Alexander Kogan, the app developer who originally harvested the Facebook data, said…

“I think what Cambridge Analytica has tried to sell is magic and made claims this is incredibly accurate and it tells you everything there is to tell about you. But I think the reality is it’s not that. If you sit down and you really work through the statistics and you think what does a correlation of point three means, those claims quickly fall apart. And that’s something any person with a statistical background can go and do.”

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