Twitter Sentiment Analysis Snake Oil

Last night The Sun’s analysis said Labour won the Twitter:

https://twitter.com/SunNation/status/593910895786500096/photo/1

The Press Association found that on Twitter Clegg had proportionately the most positive mentions:

Over at Fleishmann Hillard they found that Twitter was won by Cameron:

So there you have it, three different analyses of the same event on Twitter giving three different results in a three horse race. Based on the above Guido’s sentiment analysis is that Twitter analysis is snake oil, it is not a representative sample, the algorithms the social media snake oil salesmen use are just not up to it. In any event just watching a hashtag gives you a good idea of sentiment on Twitter without paying social media BS artists a fee. If you really think it matters…




Tip offs: 0709 284 0531
team@Order-order.com

Quote of the Day

Jamie Bartlett says on the contrary “I don’t live in an echo-chamber or filter-bubble. Quite the reverse! I’m surrounded by idiots and dangerous demagogues. In fact, I’m the only sensible one here.”

Sponsors

Guidogram: Sign up

Subscribe to the most succinct 7 days a week daily email read by thousands of Westminster insiders.
Mini-Nuclear Plants Produce Cheap Energy Mini-Nuclear Plants Produce Cheap Energy
Greens Live in Most Expensive Homes Greens Live in Most Expensive Homes
Why Transition Must Be Short Why Transition Must Be Short
PICTURES: Seumas’ Temper Tantrum PICTURES: Seumas’ Temper Tantrum
Don’t Believe ‘Victory For Hammond’ Spin Don’t Believe ‘Victory For Hammond’ Spin
Sunday Shows Sunday Shows
Freedom From Abuse Not Abuse of Freedom Freedom From Abuse Not Abuse of Freedom
Meltdown After Nuclear Power Plant Holds Bikini Contest to Choose Interns Meltdown After Nuclear Power Plant Holds Bikini Contest to Choose Interns
Happy Independence Day! Happy Independence Day!
Appeal on Behalf of the Friends of George Miller Appeal on Behalf of the Friends of George Miller
Amber Rudd & Fleet Street Don’t Understand Encryption Amber Rudd & Fleet Street Don’t Understand Encryption
“St Patrick was an Immigrant” “St Patrick was an Immigrant”
FLASHBACK: Labour Election Fraud FLASHBACK: Labour Election Fraud
FLASHBACK: LibDem Election Fraud FLASHBACK: LibDem Election Fraud
Amazon Outage Amazon Outage
Experts Wrong About Polar Bears Too Experts Wrong About Polar Bears Too
Guido’s Guide to By-Election Scenarios Guido’s Guide to By-Election Scenarios
Milo 12 Things Milo 12 Things
Shami & Blunkett Campaigned for ISIS Suicide Bomber’s Release Shami & Blunkett Campaigned for ISIS Suicide Bomber’s Release