Twitter Sentiment Analysis Snake Oil

Last night The Sun’s analysis said Labour won the Twitter:

https://twitter.com/SunNation/status/593910895786500096/photo/1

The Press Association found that on Twitter Clegg had proportionately the most positive mentions:

Over at Fleishmann Hillard they found that Twitter was won by Cameron:

https://twitter.com/FHUKPolitics/status/593880831468433409

So there you have it, three different analyses of the same event on Twitter giving three different results in a three horse race. Based on the above Guido’s sentiment analysis is that Twitter analysis is snake oil, it is not a representative sample, the algorithms the social media snake oil salesmen use are just not up to it. In any event just watching a hashtag gives you a good idea of sentiment on Twitter without paying social media BS artists a fee. If you really think it matters…

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