How Buzzfeed’s #BoardGamerGate Played Out

monopoly-sucks-lol

Back in March Tom Chivers, formerly of The Telegraph, poster a mildly mocking why-oh-why piece about “Why Monopoly Is The Worst Game In The World”. Some time later it was deleted. We now are told at the behest of the Editor-in-chief, Ben Smith. Originally it was claimed that the Tom Chivers deleted it himself, an odd thing for a journalist to do unless he is being sued. Tom didn’t delete his tweets about it:tom chivers monopoly tweet

It is unlikely Tom knew that Hasbro, the makers of Monopoly, had signed a big sponsorship deal with Buzzfeed until perhaps Ben Smith, editor-in-chief, had a word.

84752-Loki-what-the-fuck-are-you-doi-kOM2[1]

At this point, in breach of all the fancy ethical guidelines that Buzzfeeders boast about…

… the post got deleted.

Critics were on the lookout for this kind of malfeasance after Gawker published an article on Thursday reporting that BuzzFeed deleted an article that attacked Dove’s latest advertising campaign.

On Friday morning MediaGuido was alerted by a reader that this had happened in relation to Monopoly. At 14:30 we reached out to Buzzfeed and Tom Chivers for an explanation. We got no reply. However, coincidentally perhaps, a former Telegraph colleague of Tom Chivers tweeted a reference to the issue at 15:40, at the same time as we published out first story.

The situation at this point was pretty much:

Media Guido predicted it would go like this:

It pretty much did exactly that, except far quicker…

Here’s the cover up:

As soon as New York media types started pushing the story, the statement of regret swiftly arrived:

It turns out that Buzzfeed at the very least self-censors when it comes to lucrative advertisers. The Telegraph did the same with HSBC, about which a Buzzfeed report took a very moralistic tone, reporting that “…Telegraph colleagues had lost all faith in the newspaper’s management”. Turns out hipsters can be hypocrites too…

The article isn’t even that interesting anyway:

LOL.




Tip offs: 0709 284 0531
team@Order-order.com

Quote of the Day

Hugh Grant tweets…

“Theresa May’s head now so far up Paul Dacre’s arse I can only assume she’ll be wearing him as a hat to Ascot.”

Sponsors

Guidogram: Sign up

Subscribe to the most succinct 7 days a week daily email read by thousands of Westminster insiders.

Facebook

Sunday Shows Sunday Shows
New Dates for Andrew Neil Interviews New Dates for Andrew Neil Interviews
Katie Perrior Joins News UK Katie Perrior Joins News UK
Kelvin on Way Out Kelvin on Way Out
McDonnell Denies Being Marxist McDonnell Denies Being Marxist
Osborne’s First Front Toned Down Osborne’s First Front Toned Down
Isabel Oakeshott: Wikipedia is Hotbed of Fake News Isabel Oakeshott: Wikipedia is Hotbed of Fake News
Radio 4 Gossips Link Peston to Today Radio 4 Gossips Link Peston to Today
Watch: Barry Gardiner Loses It on Sky News Watch: Barry Gardiner Loses It on Sky News
Appeal on Behalf of the Friends of George Miller Appeal on Behalf of the Friends of George Miller
Revealed: New European’s Plan to “Stir Up Controversy” Revealed: New European’s Plan to “Stir Up Controversy”
Labour Breaks Own Leveson Pledge Labour Breaks Own Leveson Pledge
Paul Mason Embargoes Reviews of His Play Paul Mason Embargoes Reviews of His Play
Legs-It Is Not Bigotry, It’s Popular Journalism Legs-It Is Not Bigotry, It’s Popular Journalism
Paul Mason Loses IPSO Complaint Against The Sun Paul Mason Loses IPSO Complaint Against The Sun
Amber Rudd & Fleet Street Don’t Understand Encryption Amber Rudd & Fleet Street Don’t Understand Encryption
Channel 4 and Guardian Sanctimony Backfires Channel 4 and Guardian Sanctimony Backfires