Diehard Apple fans are descending on Selfridges today for the launch of the Apple Watch pop up store, queuing up for the chance just to touch the new Apple Watch. The salivating fanboys are able to try the watches on and are being encouraged to ‘buy’ one, but must wait wait two weeks before they can take one home. Even if they shell out £13,500 for one of the premium models…

Rumour has it that Apple were keen to avoid the massive queues that form the first day iPhones go on sale, because the TV images of dead-eyed devotees sleeping in the street outside Apple stores was impacting negativly on their image. Also, it can’t hurt that making people wait to get their mitts on an overpriced Fisher-Price, makes it seem so much more exclusive. The old velvet rope trick…