Professor Greenslade Overlooks Guardian’s Double-Digit Decline

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Media commentator Roy Greenslade reports that the Sun’s circulation was down to 1,842,284 copies a day in February, a fall of 6.89%. Professor Greenslade, writing in the Guardian, speculates as to if it is due to the suspension of the traditional Page 3 Girl from the print edition – though she can still be found in all her glory in the online edition.

Greenslade does a fairly balanced analysis of the situation over a thousand or so words. It is only when the determined Guardian reader reaches the fourth last sentence of the column that he learns that the Guardian itself actually had a worse drop in readership of 10.34%. The worst performance of any national daily newspaper in the country. Mind you the Sunday sister-paper, The Observer, lost 11.28% of its readers…

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