Professor Greenslade Overlooks Guardian’s Double-Digit Decline

professor-greenslade

Media commentator Roy Greenslade reports that the Sun’s circulation was down to 1,842,284 copies a day in February, a fall of 6.89%. Professor Greenslade, writing in the Guardian, speculates as to if it is due to the suspension of the traditional Page 3 Girl from the print edition – though she can still be found in all her glory in the online edition.

Greenslade does a fairly balanced analysis of the situation over a thousand or so words. It is only when the determined Guardian reader reaches the fourth last sentence of the column that he learns that the Guardian itself actually had a worse drop in readership of 10.34%. The worst performance of any national daily newspaper in the country. Mind you the Sunday sister-paper, The Observer, lost 11.28% of its readers…




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Paul Dacre on the Daily Mail’s future support for Brexit…

“…what moves me most are the countless messages from readers worried about whether the Mail will continue its support for EU withdrawal. My answer to them — and others — is unequivocal. Support for Brexit is in the DNA of both the Daily Mail and, more pertinently, its readers. Any move to reverse this would be editorial and commercial suicide.”

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