Great Scott! Homeownership has reached its lowest level in 29 years. We’re heading back to pre-Thatcher levels of owning. Only a third of 25-34 year olds now own with a mortgage, compared to 53% in 2005. And the Bank of Mum and Dad (aka – the parents of middle England) are panicking.
So why does this matter? Every party needs a positive message to tell the electorate. And housing could be the answer. No party has a decisive lead on housing with voters – it’s an area yet to be claimed. Pledge to boost home ownership by building more affordable homes – around 250,000 a year – and the party that does could kill two birds.
Worried parents up and down the country would be reassured that the kids will be alright – that they do have a future. And voters would see the party aren’t all about doom and gloom. That there’s light at the end.
For more detail visit: thehomesweneed.org.uk