Leaked Memo Shows Telegraph Offered Sony “Support Across Editorial”

In their response to Peter Oborne’s explosive resignation, the Telegraph strenuously denied allegations the distinction between editorial content and advertising is being blurred:

“We aim to provide all our commercial partners with a range of advertising solutions, but the distinction between advertising and our award-winning editorial operation has always been fundamental to our business. We utterly refute [sic] any allegation to the contrary.”

Media Guido has obtained a memo sent in October from Sony to the Telegraph’s ‘Create’ department, which produces sponsored content. The Deputy Managing Director of Sony Pictures thanks them specifically for their “unique” “integrated… editorial and paid for” content. Stuart Williams openly confirms Sony received “support across editorial, promotions and media” as part of “the partnership with the Telegraph” on the film Fury. The last line is killer:

“From our side we are really delighted with how the partnership with the Telegraph on Fury has turned out.  We were very pleased last year with Captain Phillips with yourselves and this has taken it to a new level.  The activity and support across editorial, promotions and media has been truly outstanding and the enthusiasm, creative thinking and hard work by all the team has made it such a success.  We look forward to seeing some of the numbers on the impact of the activity online.  We were also really pleased you came on board as a partner at the LFF for the regional screenings and streaming, we hope you also felt this was a successful addition for you too.  It really made it a complete partnership on the campaign.  I do think the Telegraph are unique in being able to offer a really integrated solution that genuinely works in editorial and paid for activity.

Incidentally, the Telegraph review of Fury described it as “astonishing” and “gripping” drama that “brings us as close to an understanding of war as cinema can”:

“The distinction between advertising and our award-winning editorial operation has always been fundamental…”




Tip offs: 0709 284 0531
team@Order-order.com

Quote of the Day

Nick Robinson on BBC’s lack of Brexit balance…

“Enough! Leave it out. Remain calm, the referendum is over. The duty we broadcasters had to ‘broadly balance’ the views of the two sides is at an end. Why? Because there are no longer two sides, two campaigns, two rival sets of spokespeople reading out those focus-grouped slogans.

Sponsors

Guidogram: Sign up

Subscribe to the most succinct 7 days a week daily email read by thousands of Westminster insiders.

Facebook

Watch: Barry Gardiner Loses It on Sky News Watch: Barry Gardiner Loses It on Sky News
Appeal on Behalf of the Friends of George Miller Appeal on Behalf of the Friends of George Miller
Revealed: New European’s Plan to “Stir Up Controversy” Revealed: New European’s Plan to “Stir Up Controversy”
Labour Breaks Own Leveson Pledge Labour Breaks Own Leveson Pledge
Sunday Shows Sunday Shows
Paul Mason Embargoes Reviews of His Play Paul Mason Embargoes Reviews of His Play
Legs-It Is Not Bigotry, It’s Popular Journalism Legs-It Is Not Bigotry, It’s Popular Journalism
Paul Mason Loses IPSO Complaint Against The Sun Paul Mason Loses IPSO Complaint Against The Sun
Amber Rudd & Fleet Street Don’t Understand Encryption Amber Rudd & Fleet Street Don’t Understand Encryption
Channel 4 and Guardian Sanctimony Backfires Channel 4 and Guardian Sanctimony Backfires
We’ve Named the Wrong Man: Channel 4 News in Shocking Blunder We’ve Named the Wrong Man: Channel 4 News in Shocking Blunder
“St Patrick was an Immigrant” “St Patrick was an Immigrant”
FLASHBACK: Labour Election Fraud FLASHBACK: Labour Election Fraud
FLASHBACK: LibDem Election Fraud FLASHBACK: LibDem Election Fraud
Owen Jones Driven Off Twitter by Left-Wing Haters Owen Jones Driven Off Twitter by Left-Wing Haters
Front Pages: Budget Bloodbath Day Two Front Pages: Budget Bloodbath Day Two
Listen: Spreadsh*t Phil Listen: Spreadsh*t Phil
Ten Things Owen Jones Said About Jeremy Corbyn Ten Things Owen Jones Said About Jeremy Corbyn
Hacks Aired Farage-Graph Concerns to Editor Hacks Aired Farage-Graph Concerns to Editor