Waterstone’s Website Hides Nerdy Coding Advert

waterstones code narrow

The Waterstones website is hiding a cute secret advert for books in its source code. “Interested in coding” asks a line in the site’s back-end. Books are then recommended to aspiring computer programmers, including HTML & CSS by Jon Cucket and the complete guide to the Pi minicomputer Learning Python with Raspberry Pi by Alex Bradbury.

“Source code” is the underlying computer code that web browsers interpret into the text and pictures you see when you visit a website. You can view the advert for yourself by heading to the Waterstones website and hitting CTRL + U or Option+Command+U if you’re using a Mac. But then you would know that already if you had found it…



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Dr Alexander Kogan, the app developer who originally harvested the Facebook data, said…

“I think what Cambridge Analytica has tried to sell is magic and made claims this is incredibly accurate and it tells you everything there is to tell about you. But I think the reality is it’s not that. If you sit down and you really work through the statistics and you think what does a correlation of point three means, those claims quickly fall apart. And that’s something any person with a statistical background can go and do.”


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