Dating App Success Hinges on Free Bar

hingeer

Hinge, the US Tinder-like dating app launched, in London yesterday with a rooftop party overlooking the Thames. The app works by hoovering up your Facebook details and matching you with friends of friends. “No randos,” as they put it.

Hinge notoriously spent the last of $25,000 of their funding on an epic party in 2013 in a last-ditch effort to get people to sign up to the app. With that in mind Techno Guido had high expectations for last night. There was a nice view, pounding music and a very, very long wait for the free bar. Considering it was a party for people who use their phones to find dates, the room was reasonably good looking – though the most attractive people at the event were the waiters/waitresses being mobbed for canapés. Shame it was so dark.

TG can think of a few British startups who might be better off spending the last of their funding on a blowout party…

 




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Quote of the Day

Dr Alexander Kogan, the app developer who originally harvested the Facebook data, said…

“I think what Cambridge Analytica has tried to sell is magic and made claims this is incredibly accurate and it tells you everything there is to tell about you. But I think the reality is it’s not that. If you sit down and you really work through the statistics and you think what does a correlation of point three means, those claims quickly fall apart. And that’s something any person with a statistical background can go and do.”

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