Eyebrows were raised when millionaire supermodel Lily Cole was awarded £200,000 of taxpayers’ money in 2013 to fund her “altruism-based social network” Impossible.com. The doll-faced entrepreneur spent her share of a £10 million Cabinet Office fund called “Innovation in Giving” to develop an unholy mash-up between freecycle and Cragislist, where users can offer things to other people in exchange for a thank you. The “gift economy” didn’t catch on…
So what does a self-styled tech-vixen do when she still has government cash burning a hole in her pocket and a desolate wasteland of a website that needs to keep going for the sake of keeping up appearances? It seems that Impossible is now focusing on beefing up it’s blog content, with recipes for split plea soup, articles called “The Importance of Connecting with your Heart” and more:
— lily cole (@lilycole) February 5, 2015
Austerity? What austerity?