Picture the scene. You have just filmed a hard-hitting party political broadcast with a 91 year old war hero. It’s strong stuff, and you think it will get people interested in your party. So, at the end of the PPB, you put your party’s website up on the screen. Except, instead of the correct URL (www.labour.org.uk/harry), you send them to www.labour.org/harry, a parked domain that belongs to someone else and used to for  job recruitment. “But we don’t need millions for this election, as we’re going to win the internetz.”