A few months ago Guido had dinner with the editor of The Sun David Dinsmore and asked him about Page 3. His view was that as long as the market research said his readers wanted it, The Sun would run it. Has the research changed or has the No More Page 3 campaign’s success in gaining support from the likes of the Girl Guides risked making the brand anathema to 51% of the population? Guido suspects the reasoning – if indeed it is actually the case that Page 3 has been discontinued – is a mixture of both.

Ending Page 3 would give a victory not just to people who never buy the newspaper, it would give a victory to people who would rather Britain’s most popular paper didn’t exist. Laurie Penny, the former stripper turned left-wing feminist pundit, summarises that view succinctly:

So @NoMorePage3 has won. Hurray. I'm not anti boobs. I'm against boobs being used to push a right-wing ideology masquerading as news.

— Laurie Penny (@PennyRed) January 19, 2015

Mind you, the quality of Laurie’s media analysis is revealed in this tweet:

Now that Page 3 is gone, we just have to get rid of pages 1, 2, and 4-39. #DontBuyTheSun

— Laurie Penny (@PennyRed) January 19, 2015

She appears to think newspapers can have an odd number of pages…

UPDATE: You can see today’s actual Sun page 3 here. Note well the bottom of the page…