Page Threedom

threedom

A few months ago Guido had dinner with the editor of The Sun David Dinsmore and asked him about Page 3. His view was that as long as the market research said his readers wanted it, The Sun would run it. Has the research changed or has the No More Page 3 campaign’s success in gaining support from the likes of the Girl Guides risked making the brand anathema to 51% of the population? Guido suspects the reasoning – if indeed it is actually the case that Page 3 has been discontinued – is a mixture of both.

Ending Page 3 would give a victory not just to people who never buy the newspaper, it would give a victory to people who would rather Britain’s most popular paper didn’t exist. Laurie Penny, the former stripper turned left-wing feminist pundit, summarises that view succinctly:

Mind you, the quality of Laurie’s media analysis is revealed in this tweet:

She appears to think newspapers can have an odd number of pages…

UPDATE: You can see today’s actual Sun page 3 here. Note well the bottom of the page… 




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Rafael Behr writes…

“By 2012, the number of Brits with more or less active Twitter accounts had overtaken the number of people who regularly bought a newspaper.”

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