This is the Sun fantasy football advert banned in the latest politically correct ruling from the censorious Advertising Standards Authority. The light-hearted offer gave readers the chance to be “entered in to a prize draw for a date with a Page 3 girl”, the sort of competition prize regularly offered recently by other media outlets, such as the Daily Echo’s “win a date with Amy Childs”, Capital FM’s “win a date with Enrique!”, and the Star’s “win a date with Danielle Lloyd: Dani is naked and she wants you!”.
For some reason the ASA, chaired by renowned part-time floods expert and Labour peer Chris Smith, decided that only the Sun’s advert was “demeaning to women”, “objectified those offered as prizes” and was “likely to cause serious or widespread offence”. Almost as if the ASA has a massively unsubtle political agenda…