The No Campaign have found a few unionist supermarket bosses to make supportive outlandish claims; Andy Clarke, president and CEO of Asda said “If we were no longer to operate in one state with one market and – broadly – one set of rules, our business model would inevitably become more complex. We would have to reflect our cost to operate here.” Asda is the UK brand name of Walmart, the US giant is the world’s biggest supermarket so presumably it has mastered the logistics complexity of operating in multiple markets. Trucks do bring Asda’s products from all over the world already…
If Asda or the other supermarkets were to raise their prices they would be killed and they know it. Lidl, headquartered in Germany, would take even more of their market share…