iBoulton

Sky are going all interactive for the new Adam Boulton evening show Sky News Tonight, launching on the first of the month:

“In a first for a major nightly news programme, Sky News Tonight will have comprehensive parallel output on social media, where users will be able to view – and engage with – a host of extra content that will follow, complement and enhance the live TV output, in real time.Viewers will be able to interact with the programme via Sky News’ social media platforms which will give them the power to engage in the discussion, contribute to the debate and even influence the agenda of the show. “

Given the number of people who sit watching TV whilst on Twitter now, it seems like a logical step. The show will also feature high profile interviews conducted from Westminster, at the far more reasonable time of seven through until nine – another reason not to stay up for Newsnight.




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