The Worst Political Slogan Ever

Labour’s slogan for the summer really runs off the tongue:

“The Choice – The Labour future / The Tory threat”.

Of its eight words, three of them are “the”. Catchy.

Worse still, the party has now deleted a tweet plugging another new slogan to accompany Ed Balls’s speech on the economy:

“A choice between a Labour plan to make Britain better off and fairer for the future or more of the same from the same old Tories.”

Tough on punctuation, tough on the causes of punctuation. 

Could they have come up with anything clunkier than “make Britain better off and fairer”? It has a grand total of 2 ‘a’s, 3 ‘the’s, 2 ‘same’s, an ‘of’, an ‘off’, a ‘for’, a ‘to’ and a ‘from’. It is supposed to clarify “the choice” between Labour and the Tories, yet you have to read it three times before you can work out where the praise for Labour ends, and the criticism of the Tories begins. Britain can do better than this…




Tip offs: 0709 284 0531
team@Order-order.com

Quote of the Day

The Queen visits children in a Manchester hospital:

“You were able to enjoy the concert at least, weren’t you?”

Sponsors

Guidogram: Sign up

Subscribe to the most succinct 7 days a week daily email read by thousands of Westminster insiders.

Facebook

Sneering Thornberry Sneering Thornberry
Ministers Wheeled Out to Defend Ditched Care Policy Ministers Wheeled Out to Defend Ditched Care Policy
Watch: Crick Roasts “Weak and Wobbly” May Watch: Crick Roasts “Weak and Wobbly” May
Protester Arrested at May Wrexham Visit Protester Arrested at May Wrexham Visit
Clegg Spinning Brexit Doom Report Clegg Spinning Brexit Doom Report
Sunday Shows Sunday Shows
Read Tory Manifesto In Full Read Tory Manifesto In Full
Green Leaders Cringe Skit Green Leaders Cringe Skit
Never Ending Tory Deficit Reduction Horizon Never Ending Tory Deficit Reduction Horizon
LibDem Collapse Explained LibDem Collapse Explained
Taxpayers’ Alliance Updates Iconic Tory Poster Taxpayers’ Alliance Updates Iconic Tory Poster
Cult of Corbyn Cult of Corbyn
“Labour is Chocolate Gateau: Too Much Makes You Sick” “Labour is Chocolate Gateau: Too Much Makes You Sick”
Labour Election Broadcast Star’s “Tax Efficient” Accounting Labour Election Broadcast Star’s “Tax Efficient” Accounting
Reporter Grabs Boob Live on BBC Reporter Grabs Boob Live on BBC
Liar Clegg Brillo’d Liar Clegg Brillo’d
Listen: Was McDonnell Handed Deficit Note? Listen: Was McDonnell Handed Deficit Note?