Guido Refresh: Avatar Rebrand Design Brief

The Guido Fawkes Blog avatar is widely recognised and seen by readers millions of times every month, he is a cheeky chappy with a big mischievous smile. After 10 years use by the blog it is time he was updated. Confusingly he is based on Errol Flynn’s portrayal of Robin Hood – or at least the poster version of him:

errol-flynn-guido-montage

The new avatars will be seen millions of times every month, the cheeky chappy grin, humour and friendliness of the image is a part of the success of the blog. We want a clean, cool modernisation that is an evolutionary change rather than a jarring revolution. We have high expectations and we will pay a commercial rate for the work.

More information on the brief and contact details can be found here.




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