Labour NEC member Ann Black has published her minutes of the last meeting:
“Before the meeting I asked members if “Hardworking Britain Better Off” was an effective slogan, and circulated more than 200 replies, anonymised, to the NEC. To summarise: 98% of you hated it, because it is divisive; it suggests that Labour only supports those in paid work and does not value the old, the young, the sick, the carers, the disabled, the jobless; it is dog-whistle code for scroungers and skivers; it sounds like a Tory slogan; it is a Tory slogan; it is ungrammatical; and it is meaningless. Parliamentary candidates avoid using it.”
Not even a comma can save it!