What Exactly is Axelrod Here to Win for Labour?

20140516-085926.jpg

Labour have focussed on what really matters in this morning’s papers; briefing out every single detail of David Axelrod’s movements and first meeting with the Shadow Cabinet to the Times, FT and Guardian. However it is unclear from the spoon-fed lines whether his warning that “people are working harder and getting nowhere” is about the British people or Labour themselves.

All this begs the question, what is Axelrod actually here to achieve? Do Labour want him to win the election or merely the odd news cycle? Is this a gimmick that gets them a bit of coverage, or is he actually here to restructure their sprawling organisational mess and install some much needed discipline? This morning it looks like it is much more about PR than anything else…




Tip offs: 0709 284 0531
team@Order-order.com

Quote of the Day

Michael Gove delivering Brexit for pets…

“I want to make sure Brexit delivers not just for the British people, but for animals too.”

Sponsors

Guidogram: Sign up

Subscribe to the most succinct 7 days a week daily email read by thousands of Westminster insiders.
McDonnell’s Favourite Asset Manager Operates Offshore McDonnell’s Favourite Asset Manager Operates Offshore
Five More Years of Kay Five More Years of Kay
Tricky Start in Brussels Tricky Start in Brussels
Indy Retracts Animal Sentience Story Indy Retracts Animal Sentience Story
Viral Animal Sentience Fake News Story Seen by Two Million Viral Animal Sentience Fake News Story Seen by Two Million
Labour Suspends Ivan Lewis Labour Suspends Ivan Lewis
IPSO Clears Kavanagh Column IPSO Clears Kavanagh Column
Corbynistas’ Shameful Milosevic Defence Corbynistas’ Shameful Milosevic Defence
Stella’s Fake News Stella’s Fake News
McDonnell Asked 8 Times How Much Labour Would Spend Servicing Debt McDonnell Asked 8 Times How Much Labour Would Spend Servicing Debt
Tax Cuts in The Budget Tax Cuts in The Budget
Corbyn Goes Shouty Crackers Corbyn Goes Shouty Crackers
OBR: Hammond’s Budget Rabbit Will Increase House Prices OBR: Hammond’s Budget Rabbit Will Increase House Prices
Hammond’s Banter Budget: All The Jokes Hammond’s Banter Budget: All The Jokes
Watch: Corbyn’s Black Rod Message Backfires Watch: Corbyn’s Black Rod Message Backfires
Budget Pic Budget Pic
Putin: Alex Salmond is Not a Kremlin Propagandist Putin: Alex Salmond is Not a Kremlin Propagandist
Gilbert and George Come Out as Brexiteers Gilbert and George Come Out as Brexiteers
Rudd Missed Key Brexit Vote Last Night Rudd Missed Key Brexit Vote Last Night
Top Corbynista Compares Mugabe to Queen Top Corbynista Compares Mugabe to Queen