What Exactly is Axelrod Here to Win for Labour?

20140516-085926.jpg

Labour have focussed on what really matters in this morning’s papers; briefing out every single detail of David Axelrod’s movements and first meeting with the Shadow Cabinet to the Times, FT and Guardian. However it is unclear from the spoon-fed lines whether his warning that “people are working harder and getting nowhere” is about the British people or Labour themselves.

All this begs the question, what is Axelrod actually here to achieve? Do Labour want him to win the election or merely the odd news cycle? Is this a gimmick that gets them a bit of coverage, or is he actually here to restructure their sprawling organisational mess and install some much needed discipline? This morning it looks like it is much more about PR than anything else…




Tip offs: 0709 284 0531
team@Order-order.com

Quote of the Day

Dame Laura Cox report into Pestminster slams Bercow and his team…

“I find it difficult to envisage how the necessary changes can be successfully delivered, and the confidence of the staff restored, under the current senior House administration.”

Sponsors

Guidogram: Sign up

Subscribe to the most succinct 7 days a week daily email read by thousands of Westminster insiders.
Downing Street to Gary Gibbon Downing Street to Gary Gibbon
BBC Flagship Shows Still Have Remain Panel Bias BBC Flagship Shows Still Have Remain Panel Bias