Literally No One Watching London Live

Dire figures for London Live being reported by Forbes today:

  • London Live’s Breakfast Show, Wake Up London, broadcasts for three hours each morning. It has scored an average of 2,400 viewers.
  • Wake Up London’s highest rating for a full hour was from 8am until 9am on April 2, when it had 15,100 viewers.
  • On eight occasions, Wake Up London has broadcast for a full hour to no measurable audience – a Barb score of zero viewers.
  • At 6.30pm, London Live broadcasts a 30-minute live show about going out in the capital, called London Go. It has averaged 5,600 viewers.
  • London Go’s highest rating was 38,000 viewers, on launch night; its lowest, on three occasions, 300 viewers.
  • At 7.00pm comes a one-hour topical discussion program called Not The One Show. It has averaged 4,000 viewers.
  • Not The One Show also scored its highest rating on launch night, with 20,900 viewers. Its lowest figure (on Easter Monday) was 200 viewers.

It’s coming up to a month since the launch. How much longer can it survive?




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Quote of the Day

The FT’s Wolfgang Munchau on the “fake maths” of economic forecasts:

“The truth is that our ability to forecast the future beyond the current quarter is limited… The curse of our time is fake maths. Think of it as fake news for numerically literate intellectuals: it is the abuse of statistics and economic models to peddle one’s own political prejudice… The fakeness of the maths lies in an exaggerated inference. Economic models have their uses, as do opinion polls. They provide information to policymakers and markets. But nobody can see through the fog of the future.”

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