#Guardian100m: The Road to £30,900,000 Losses

The Guardian is in full back-slapping self-congratulatory mode this afternoon as it reaches 100 million monthly unique browsers for the first time. They are even treating lucky readers to a video taking them along the Road to 100 million. MediaGuido’s graph of Guardian News & Media’s road to £30,900,000 in losses is slightly more sobering:

100 million uniques means they lose over 30 pence per reader. Hardly something to celebrate…


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Quote of the Day

Writing in this week’s Spectator Diary, the former Chancellor and Evening Standard editor attempted to encapsulate how Boris operates…

“My children have the measure of our prime minister. A couple of years ago, my son and I went for a lovely Sunday lunch at his house in Oxfordshire — where he has a Kalashnikov mounted on the wall. Boris suggested we play a game. A tug of war, but with a difference. The rope is tied around your waist and the contest takes place across a swimming pool. If you lose you end up in the water, fully clothed.

That’s Johnson for you: fun, inventive but ruthless. I suspect his brother Jo had one ducking too many.”

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