Hawked Off: 'Cry Baby Bruce' is Behind Ed's Media Strategy

Sour grapes from Australian Labor. Not content with getting pummelled down under, bargain basement strategist Bruce Hawker is over here to train Miliband and his troops at how to scream and scream and scream until they are sick about press coverage:

“It is important to hang a lantern on any media-led campaign against Labour well before the election is called so you do not waste precious campaigning time exposing the motivation behind their attacks, as we were forced to do. Second, enlist allies and third parties to reinforce your message about media bias. Research and publicise the concrete examples early and often.”

Which would explain Ed’s daft article in the Indy on Sunday and the attempts to paint all criticism as an evil smear.

Hawker is in town to give Labour a rousing pep-talk. Ever helpful, Guido would recommend that they take his advice with a pinch of salt. Shall we have a look at his previous record of success?

After running Kevin Rudd’s abortive attempted coup in February 2012, Hawker’s loyalty was rewarded with the dubious honour of running Rudd’s election campaign this year against Tony Abbott. Polling day saw Labor drop to their lowest primary vote share since 1931. Brilliant Bruce admitted the wipeout was his fault, telling the Australian: “I have to take my fair share of it, I’m not going to shy away from it.” Not that it stopped him from attacking party staff in a tell-all-book, writing that Labor HQ was “second rate”. 

In 2012 Hawker was “the key architect” behind one of the worst defeats in the history of Australian politics when Labor were wiped out in Queensland. They lost all but seven of their previous 51 seats in the lower house – thanks to heroic Hawker. 

The year before in New South Wales, Hawker predicted that the campaign he was running for Labour was “potentially facing political Armageddon”. And correct he was: they lost 60% of their seats.

Guido, for one, welcomes Labour’s new antipodean overlord. What could possibly go wrong?




Tip offs: 0709 284 0531
team@Order-order.com

Quote of the Day

Embattled Henry Bolton on his battles…

“I’m going nowhere. I have seen people die, I have seen people blown up, I have seen people shot. Even the Taliban doesn’t quite prepare you for UKIP, though.”

Sponsors

Guidogram: Sign up

Subscribe to the most succinct 7 days a week daily email read by thousands of Westminster insiders.
Sick Jared Back to Work Sick Jared Back to Work
Ann Black Purged by Red Terror Ann Black Purged by Red Terror
Parole Board Admit Processes Breached Parole Board Admit Processes Breached
Paul Mason: Aggressive and Intimidating Paul Mason: Aggressive and Intimidating
James O’Brien’s Carillion Fake News Goes Viral James O’Brien’s Carillion Fake News Goes Viral
O’Mara Hasn’t Helped a Single Constituent in Months O’Mara Hasn’t Helped a Single Constituent in Months
Credit Where Credit’s Due Credit Where Credit’s Due
Osborne on Carillion: Then and Now Osborne on Carillion: Then and Now
Paul Mason’s Column Axed Paul Mason’s Column Axed
Lord Pannick Backs Gauke’s Judicial Review Lord Pannick Backs Gauke’s Judicial Review
“Get On Your Knees, B*tch” Clive Lewis Returns to Labour Frontbench in Reshuffle” “Get On Your Knees, B*tch” Clive Lewis Returns to Labour Frontbench in Reshuffle”
Vulnerable Children’s Data Breached at Labour-Run Leicester City Council Vulnerable Children’s Data Breached at Labour-Run Leicester City Council
Dover Traffic at Record Levels Dover Traffic at Record Levels
10 Times Chris Williamson Wasn’t Sacked 10 Times Chris Williamson Wasn’t Sacked
Watch: Baroness Jenkin Drops C-Bomb in Lords Watch: Baroness Jenkin Drops C-Bomb in Lords
Worboys Victims Formally Ask CPS to Reassess 93 Unprosecuted Cases Worboys Victims Formally Ask CPS to Reassess 93 Unprosecuted Cases
BBC Reined In Over False Climate Claims BBC Reined In Over False Climate Claims
Corbyn Said Davos “Conspiracy” is “Cause of World’s Problems” Corbyn Said Davos “Conspiracy” is “Cause of World’s Problems”
Khan’s ‘Independent’ Brexit Study Written by Leave-Bashers And Corbynistas Khan’s ‘Independent’ Brexit Study Written by Leave-Bashers And Corbynistas
Press-Hating Peers Pave Way for Leveson 2 Press-Hating Peers Pave Way for Leveson 2