It isn’t just Maria Miller who has made an idiot out of herself over the Open Championship being held at all-male Muirfield. Channel 4 News’ outdated hand-wringer Jon Snow was beyond parody last night:

Bang goes my Rolex: I'm in touch with my feminine side! If they sponsor Golf at Muirfield where they ban women…I'm off!

— Jon Snow (@jonsnowC4) July 18, 2013

If he wants to stay true to his word Snow will also have to give up any Nikkon cameras, Ralph Lauren shirts and Mercedes he might own. They all sponsor the Open as well. Guido will happily take them off his hands…