Too Easy to Mocha: WiFi is Latte for #GuardianCoffee Launch

neo+guidoThe Guy Newsroom relocated to trendy Shoreditch this morning to sample Guardianista barista’d coffee in the heart of hipsterdom, where the burn rate is high and IPOs are nowhere to be seen. We planned to write our Sun column in what is effectively the Guardian’s embassy in Tech-City. One fundamental teething problem – there is no WiFi. This is doubly embarrassing given the whole venture is sponsored by EE, the 4g-mobile network formerly known as T-Mobile and Orange, slogan “Everything Everywhere”. Only the Guardian could open a coffee-shop in the digital heart of Tech-City with no WiFi…

Lonely Guardianista

The famed free iPads are locked exclusively to the Guardian app in much the same way that Winston Smith’s television only had one channel. We spotted more Guardian staff than customers while we were there, filming a publicity video. As you can see from the pictures, customers are not queuing round the block yet.  There are 150 coffee shops in the area already, most with WiFi…

Another lonely Guardinista

To be fair, the coffee was pretty good…

See also: We Grind the Numbers




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