Too Easy to Mocha: WiFi is Latte for #GuardianCoffee Launch

neo+guidoThe Guy Newsroom relocated to trendy Shoreditch this morning to sample Guardianista barista’d coffee in the heart of hipsterdom, where the burn rate is high and IPOs are nowhere to be seen. We planned to write our Sun column in what is effectively the Guardian’s embassy in Tech-City. One fundamental teething problem – there is no WiFi. This is doubly embarrassing given the whole venture is sponsored by EE, the 4g-mobile network formerly known as T-Mobile and Orange, slogan “Everything Everywhere”. Only the Guardian could open a coffee-shop in the digital heart of Tech-City with no WiFi…

Lonely Guardianista

The famed free iPads are locked exclusively to the Guardian app in much the same way that Winston Smith’s television only had one channel. We spotted more Guardian staff than customers while we were there, filming a publicity video. As you can see from the pictures, customers are not queuing round the block yet.  There are 150 coffee shops in the area already, most with WiFi…

Another lonely Guardinista

To be fair, the coffee was pretty good…

See also: We Grind the Numbers


Media News List



Tip offs: 0709 284 0531
team@Order-order.com

Quote of the Day

Scruton reflects on Twitter’s vigilantes…

“We in Britain are entering a dangerous social condition in which the direct expression of opinions that conflict – or merely seem to conflict – with a narrow set of orthodoxies is instantly punished by a band of self-appointed vigilantes. We are being cowed into abject conformity around a dubious set of official doctrines and told to adopt a world view that we cannot examine for fear of being publicly humiliated by the censors. This world view might lead to a new and liberated social order; or it might lead to the social and spiritual destruction of our country. How shall we know, if we are too afraid to discuss it?”

Sponsors

Guidogram: Sign up

Subscribe to the most succinct 7 days a week daily email read by thousands of Westminster insiders.
Scruton Responds to the Tapes Scruton Responds to the Tapes
‘Release the Tapes’ ‘Release the Tapes’