We Grind the Numbers #GuardianCoffee Needs to Sell 270 Coffees a Day to Break Even

Using figures from landlords We Are Pop Up, Guido has ground the numbers and calculated how many coffees the Guardian has to sell a day to break even:

  • Rent for one unit at BoxPark Shoreditch is £5,000 for every three months. Guardian Coffee has knocked three units together, making the cost for a year plus VAT £72,000.
  • There is a one off service charge for each box of £1,250, and electricity for each box is £150 a month. That makes £9,150 for the year.
  • Fitting the shop itself is valued at £25,000.
  • Business rates for Hackney Council are calculated as 47.1% of the annual rent, totalling £33,912.
  • A shop manager and four staff (based on witness reports of staff numbers) would together cost a minimum of around £100,000.
  • That is an estimated total cost per year of £240,062.
  • Each coffee is sold for £2.50.
  • At an estimated whosesale price of £10 per kilo from Nude Espresso, at 7 grams a cup that makes a fair trade gross profit of £2.43 per coffee.

Meaning they have to sell 98,791 coffees to break even. That’s 8,233 coffees a month, 1,900 a week, or 270 a day – basically one every 2 minutes...

At the time of going to pixel, before Guardian Coffee sadly removed their data infographic from the internet, on their big opening day they had sold just 60 coffees. Another Guardian financial success…


Media News List



Tip offs: 0709 284 0531
team@Order-order.com

Quote of the Day

Scruton reflects on Twitter’s vigilantes…

“We in Britain are entering a dangerous social condition in which the direct expression of opinions that conflict – or merely seem to conflict – with a narrow set of orthodoxies is instantly punished by a band of self-appointed vigilantes. We are being cowed into abject conformity around a dubious set of official doctrines and told to adopt a world view that we cannot examine for fear of being publicly humiliated by the censors. This world view might lead to a new and liberated social order; or it might lead to the social and spiritual destruction of our country. How shall we know, if we are too afraid to discuss it?”

Sponsors

Guidogram: Sign up

Subscribe to the most succinct 7 days a week daily email read by thousands of Westminster insiders.
Scruton Responds to the Tapes Scruton Responds to the Tapes
‘Release the Tapes’ ‘Release the Tapes’