We Grind the Numbers #GuardianCoffee Needs to Sell 270 Coffees a Day to Break Even

Using figures from landlords We Are Pop Up, Guido has ground the numbers and calculated how many coffees the Guardian has to sell a day to break even:

  • Rent for one unit at BoxPark Shoreditch is £5,000 for every three months. Guardian Coffee has knocked three units together, making the cost for a year plus VAT £72,000.
  • There is a one off service charge for each box of £1,250, and electricity for each box is £150 a month. That makes £9,150 for the year.
  • Fitting the shop itself is valued at £25,000.
  • Business rates for Hackney Council are calculated as 47.1% of the annual rent, totalling £33,912.
  • A shop manager and four staff (based on witness reports of staff numbers) would together cost a minimum of around £100,000.
  • That is an estimated total cost per year of £240,062.
  • Each coffee is sold for £2.50.
  • At an estimated whosesale price of £10 per kilo from Nude Espresso, at 7 grams a cup that makes a fair trade gross profit of £2.43 per coffee.

Meaning they have to sell 98,791 coffees to break even. That’s 8,233 coffees a month, 1,900 a week, or 270 a day – basically one every 2 minutes...

At the time of going to pixel, before Guardian Coffee sadly removed their data infographic from the internet, on their big opening day they had sold just 60 coffees. Another Guardian financial success…




Tip offs: 0709 284 0531
team@Order-order.com

Quote of the Day

Iain Dale reviews the Sunday politics shows…

“Just watched Marr Show. Fantastic work from Emma Barnett. Showed no sign of nerves at all and did a brilliant job of questioning the politicians, in a way they may not have been expecting. It worked. A great contrast to the indulgent, Remainer wankfest on Peston On Sunday today.”

Sponsors

Guidogram: Sign up

Subscribe to the most succinct 7 days a week daily email read by thousands of Westminster insiders.
All-Remain Peston Show “Kerfuffle” All-Remain Peston Show “Kerfuffle”
Named: MPs Who Voted Against Press Freedom Named: MPs Who Voted Against Press Freedom
Miliband Smears the Free Press Ahead of Tonight’s Vote Miliband Smears the Free Press Ahead of Tonight’s Vote
Does Osborne Want to Be Mayor of London? Does Osborne Want to Be Mayor of London?
Watch: Siri on Syria Watch: Siri on Syria
Morning Star Suggests Douma Attack Was Set-Up Morning Star Suggests Douma Attack Was Set-Up
Long 24 Hours For Evolve Politics Long 24 Hours For Evolve Politics
When is a Blue Peter Presenter Not a Blue Peter Presenter? When is a Blue Peter Presenter Not a Blue Peter Presenter?
Guardian App Harvests Your and Your Friends’ Facebook Data Guardian App Harvests Your and Your Friends’ Facebook Data
Observer’s Whistleblower Personally Offered to Harvest Data For Vote Leave Observer’s Whistleblower Personally Offered to Harvest Data For Vote Leave
Mogg and 13 Other MPs Write to May Declaring Transition Deal “Completely Unacceptable” Mogg and 13 Other MPs Write to May Declaring Transition Deal “Completely Unacceptable”
Corbynistas Hold Boozy Victory Party as Moderates Vacate HQ Corbynistas Hold Boozy Victory Party as Moderates Vacate HQ
Gloria De Piero’s Office Manager Still In Job Despite Defecting to Tories Gloria De Piero’s Office Manager Still In Job Despite Defecting to Tories
Fake LibDem Newspaper Lies to Richmond and Twickenham Voters Fake LibDem Newspaper Lies to Richmond and Twickenham Voters
Inside the Freer Launch Inside the Freer Launch
Labour Head of Broadcast Now Working For BBC News Labour Head of Broadcast Now Working For BBC News
Owen Jones’ Viral Fake News Owen Jones’ Viral Fake News
Dodgy Tweets of RT Man on Question Time Dodgy Tweets of RT Man on Question Time
Times Kills Off Russian Spy in Front Page Shocker Times Kills Off Russian Spy in Front Page Shocker