“Aspiration Nation” Poll Flop

Craig Oliver, the Alan Partridge of strategic government communications, has had another brainwave for how to deal with the press. His latest wheeze for getting hacks onside is to hand them so-called Twitter exclusives. The plan is to spoon feed patsy journalists stories to be broken online before they are officially announced. Presumably in return for favours.

Dave will be hoping it goes down better than Number 10’s last big brainwave. Guido understands that private focus groups have tested the effectiveness of the phrase “aspiration nation”, only to find the public hates it. It’s not like Cameron used the leaden phrase in his last party conference speech or Osborne used the term as the theme of his recent budget.  A-ha…




Tip offs: 0709 284 0531
team@Order-order.com

Quote of the Day

David David responds when asked if he’s confident he can make a success of Brexit:

“Why on earth could it go wrong?”

Guidogram: Sign up

Subscribe to the most succinct 7 days a week daily email read by thousands of Westminster insiders.

Facebook

Seamus Officially Leaves Guardian Seamus Officially Leaves Guardian
Article 50 Splits Shadow Cabinet Article 50 Splits Shadow Cabinet
Revenge Porn Momentum Candidate Quits Revenge Porn Momentum Candidate Quits
Red Len’s Hospitality Hypocrisy Red Len’s Hospitality Hypocrisy
Momentum Man is Porn Baron Momentum Man is Porn Baron
PMQs Sketch – Labour MPs Googling Museum Directorships PMQs Sketch – Labour MPs Googling Museum Directorships
NEC Fudges Danczuk Decision NEC Fudges Danczuk Decision
Investigation: Wrecking Peers in Pay of Unis Investigation: Wrecking Peers in Pay of Unis
Bromentum: All Male Shortlist Bromentum: All Male Shortlist
Nuttall Set to Stand in Stoke Nuttall Set to Stand in Stoke
One Line Whip As Whips On A Jolly One Line Whip As Whips On A Jolly
Leaving The Protectionist Union Leaving The Protectionist Union
Labour Drops Student Anti-Semitism Probe Labour Drops Student Anti-Semitism Probe
Israeli “Plot”: Latest Israeli “Plot”: Latest
Video: Putin on Russian Prostitutes Video: Putin on Russian Prostitutes
New European: Leave Voters “Lager Louts” New European: Leave Voters “Lager Louts”
Sion Simon Deletes Pro Remain Statement Sion Simon Deletes Pro Remain Statement
John Woodcock’s Fake News John Woodcock’s Fake News
May’s Brexit Plan – Full Text of Speech May’s Brexit Plan – Full Text of Speech
May Speech: Briefed Quotes May Speech: Briefed Quotes