12 Things Buzzfeed Need to Know About the British Blogosphere

Guido would like to welcome BuzzFeed to the UK online scene. They’ve had a highly prolific first day and are pressing the right buttons with their booze up tonight. Guido thought he would share with them some top tips for surviving the British blogosphere:

  • Iain Dale invented the online list format in Britain before you.
  • Don’t worry about HuffPo over here, they couldn’t break a window.
  • Waking up before lunch is not a necessity, see Political Scrapbook.
  • The rate you should charge for #SkyPapers is £300.
  • It’s very important to Paul Waugh that he gets credited for any story, pun or hashtag.
  • SideBoob stories are an admission of creative failure.
  • Take the phrase evidence based blogging with a pinch of salt.
  • If the New Statesman’s Alex Hern sends you another job application, just send him back this:

  • “Dr” Eoin Clarke writes about healthcare a lot but ignore him because he is not a doctor and he is always wrong.
  • We recommend a flame war with Derek Draper.
  • Meet Larry and Freya. You’ll like these two.

And finally…

The number one rule:

You’re either in front of Guido, or behind…




Tip offs: 0709 284 0531
team@Order-order.com

Quote of the Day

The FT’s Wolfgang Munchau on the “fake maths” of economic forecasts:

“The truth is that our ability to forecast the future beyond the current quarter is limited… The curse of our time is fake maths. Think of it as fake news for numerically literate intellectuals: it is the abuse of statistics and economic models to peddle one’s own political prejudice… The fakeness of the maths lies in an exaggerated inference. Economic models have their uses, as do opinion polls. They provide information to policymakers and markets. But nobody can see through the fog of the future.”

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