No Prospects: Lefty Mag's Three-Year Plan Blows £500,000

Back in 2009 the publisher of lefty snooze-fest vanity project Prospect had high hopes for his monthly magazine. David Hanger boasted of a new £500,000 investment from venture capitalists and hedge fund managers that he pledged would double Prospect’s circulation, saying he “hoped that by the end of the three years, the magazine’s circulation would almost double from its current total of about 27,000 to more than 50,000”. Now those three years are well and truly up, Guido has decided to see if the investment came good.

Prospect’s ABC figures for March 2009 put their net total circulation at 27,623. The magazine’s all-important goal of 50,000 has turned out to be a distant pipe dream. The latest available figures put its circulation at just 32,115 three years on, a rise of just 16%. The real cause for concern is the the UK paid-for number. In 2009 they sold 18,122 copies every six months, but last year that number fell to just 16,555. Not even the box office hire James Macintyre could turn things around as their Political Editor. And as for David Hanger? He has seemingly been demoted from publisher to “publishing consultant”. Half-a-million pounds down the drain and nothing to show for it. Those venture capitalists and hedge fund managers really should have known better…




Tip offs: 0709 284 0531
team@Order-order.com

Quote of the Day

Boris Johnson was shown a trophy monkey head as he toured a room of illegally-poached animals seized by Scotland Yard. He said:

“What’s this poor chap here? Faint air of a … Labour backbencher.”

Sponsors

Guidogram: Sign up

Subscribe to the most succinct 7 days a week daily email read by thousands of Westminster insiders.
BBC Still Ignoring Agent COB Story BBC Still Ignoring Agent COB Story
Moscow’s Man in Westminster Moscow’s Man in Westminster
Waterson New Guardian Media Editor Waterson New Guardian Media Editor
Tories Demand Agent COB Faces Foreign Affairs Select Committee Tories Demand Agent COB Faces Foreign Affairs Select Committee
Vaz Reported to National Crime Agency Over His Finances Vaz Reported to National Crime Agency Over His Finances
Bolton Sacked Bolton Sacked
Agent COB Was ‘Paid Informant’ Alleges Czech Spy Agent COB Was ‘Paid Informant’ Alleges Czech Spy
Sunday Show Highlights Sunday Show Highlights
No Facebook Engagement Drop Off Seen Here No Facebook Engagement Drop Off Seen Here
Adonis Tipped to Set Up Centrist Party and Be “British Macron” Adonis Tipped to Set Up Centrist Party and Be “British Macron”
Corbyn’s New Anti-Racism Campaign Star Sent N-Word, “Jew” and Hitler Tweets Corbyn’s New Anti-Racism Campaign Star Sent N-Word, “Jew” and Hitler Tweets
Corbynistas Openly Using McDonnell’s IRA Nickname Corbynistas Openly Using McDonnell’s IRA Nickname
Standard Deliveroo Love-In Standard Deliveroo Love-In
Gotcha! Commie Corbyn Gotcha! Commie Corbyn
Oxfam Failed to Ban Staff Using Prostitutes Because of “Civil Liberties” Oxfam Failed to Ban Staff Using Prostitutes Because of “Civil Liberties”
Labour MP to Voter: “P*ss Off” Labour MP to Voter: “P*ss Off”
EXCLUSIVE: May’s Chief of Staff in Late Night Porn Shocker EXCLUSIVE: May’s Chief of Staff in Late Night Porn Shocker
Equalities Commission Slams Labour… Again Equalities Commission Slams Labour… Again
Tory MP Plans to (Le)Go Big Online Tory MP Plans to (Le)Go Big Online
Terror Cops Probe White Powder Sent to Parliament Terror Cops Probe White Powder Sent to Parliament