Exclusive: Tory Online Campaign in Marginal Constituencies Highlights “Hardworking Families v People Who Won’t Work”

Have Your SayEd Miliband’s key political strategy adviser Greg Beales told the last National Executive Committee meeting that their private polling showed that the biggest doubts the public has about the Labour Party were over immigration, spending too much and being soft on benefit cheats. This chimes with George Osborne’s strategic dividing line on welfare reform, where Ed Miliband and Ed Balls appear to be happy to be on the opposing side of the argument to the public. The Tories are going to relentlessly exploit this strategic weakness.

On Wednesday at PMQs Miliband went on the attack on welfare and then LabourList revealed on Thursday that the Labour Party was planning an online campaign in 60 key marginal seats. CCHQ was alerted and Grant Shapps ordered a rapid pre-buttal campaign in the same 60 marginal seats. Within 24 hours local newspapers in places like Watford, Thurrock and Blackpool North were flooded with hundreds of thousands of online adverts. Labour candidates looking at the news on their local newspaper websites this morning will be horrified to see CCHQ spending money to support incumbent Tory MPs two years ahead of the general election. It is going to be a long campaign…




Tip offs: 0709 284 0531
team@Order-order.com

Quote of the Day

Tory MP Nick Boles says what everyone thinks…

“There is a timidity and lack of ambition about Mrs May’s Government which means it constantly disappoints. Time to raise your game, Prime Minister.”

Sponsors

Guidogram: Sign up

Subscribe to the most succinct 7 days a week daily email read by thousands of Westminster insiders.
Local Labour Members Want Jared Deselected Local Labour Members Want Jared Deselected
Last Days at BuzzFeed Last Days at BuzzFeed
Bolton: She Came Round But I Didn’t Sleep With Her Bolton: She Came Round But I Didn’t Sleep With Her
Jared Victim: He Shouldn’t Be Back in Westminster Jared Victim: He Shouldn’t Be Back in Westminster
Sick Jared Back to Work Sick Jared Back to Work
Ann Black Purged by Red Terror Ann Black Purged by Red Terror
Parole Board Admit Processes Breached Parole Board Admit Processes Breached
Paul Mason: Aggressive and Intimidating Paul Mason: Aggressive and Intimidating
James O’Brien’s Carillion Fake News Goes Viral James O’Brien’s Carillion Fake News Goes Viral
O’Mara Hasn’t Helped a Single Constituent in Months O’Mara Hasn’t Helped a Single Constituent in Months
Credit Where Credit’s Due Credit Where Credit’s Due
Osborne on Carillion: Then and Now Osborne on Carillion: Then and Now
Paul Mason’s Column Axed Paul Mason’s Column Axed
Lord Pannick Backs Gauke’s Judicial Review Lord Pannick Backs Gauke’s Judicial Review
“Get On Your Knees, B*tch” Clive Lewis Returns to Labour Frontbench in Reshuffle” “Get On Your Knees, B*tch” Clive Lewis Returns to Labour Frontbench in Reshuffle”
Vulnerable Children’s Data Breached at Labour-Run Leicester City Council Vulnerable Children’s Data Breached at Labour-Run Leicester City Council
Dover Traffic at Record Levels Dover Traffic at Record Levels
10 Times Chris Williamson Wasn’t Sacked 10 Times Chris Williamson Wasn’t Sacked
Watch: Baroness Jenkin Drops C-Bomb in Lords Watch: Baroness Jenkin Drops C-Bomb in Lords
Worboys Victims Formally Ask CPS to Reassess 93 Unprosecuted Cases Worboys Victims Formally Ask CPS to Reassess 93 Unprosecuted Cases