Exclusive: Tory Online Campaign in Marginal Constituencies Highlights “Hardworking Families v People Who Won’t Work”

Have Your SayEd Miliband’s key political strategy adviser Greg Beales told the last National Executive Committee meeting that their private polling showed that the biggest doubts the public has about the Labour Party were over immigration, spending too much and being soft on benefit cheats. This chimes with George Osborne’s strategic dividing line on welfare reform, where Ed Miliband and Ed Balls appear to be happy to be on the opposing side of the argument to the public. The Tories are going to relentlessly exploit this strategic weakness.

On Wednesday at PMQs Miliband went on the attack on welfare and then LabourList revealed on Thursday that the Labour Party was planning an online campaign in 60 key marginal seats. CCHQ was alerted and Grant Shapps ordered a rapid pre-buttal campaign in the same 60 marginal seats. Within 24 hours local newspapers in places like Watford, Thurrock and Blackpool North were flooded with hundreds of thousands of online adverts. Labour candidates looking at the news on their local newspaper websites this morning will be horrified to see CCHQ spending money to support incumbent Tory MPs two years ahead of the general election. It is going to be a long campaign…




Tip offs: 0709 284 0531
team@Order-order.com

Quote of the Day

A senior Leaver tells Guido:

“Remainers have been outgunned. They were telling us EEA was nailed on and Spreadsheet Phil was going to get a 5 year transition.”

Sponsors

Guidogram: Sign up

Subscribe to the most succinct 7 days a week daily email read by thousands of Westminster insiders.
Hammond Overspending by Just £10 Million an Hour Hammond Overspending by Just £10 Million an Hour
Momentum Soft Smut Snapper Rejected as Labour Candidate Momentum Soft Smut Snapper Rejected as Labour Candidate
All Smiles After Cabinet All Smiles After Cabinet
Who’s The Eye’s Telegraph Mole? Who’s The Eye’s Telegraph Mole?
UK Green Lobby Funded by Anti-Immigrant Multi-Millionaire UK Green Lobby Funded by Anti-Immigrant Multi-Millionaire
Tory Glasto Hosted by Multi-Millionaire Gambling Magnate Tory Glasto Hosted by Multi-Millionaire Gambling Magnate
Hammond and Treasury “On Manoeuvres” Against Brexit Hammond and Treasury “On Manoeuvres” Against Brexit
Osborne Lands Job Number Seven Osborne Lands Job Number Seven
Civil Service ‘Not Really Preparing’ For No Deal Civil Service ‘Not Really Preparing’ For No Deal
Osborne’s Latest Duff Analysis Osborne’s Latest Duff Analysis
Corbynista Journo Banned from Conference Corbynista Journo Banned from Conference
Sheerman’s Shameless Shilling Sheerman’s Shameless Shilling
Carwyn Jones Picks a Winner Carwyn Jones Picks a Winner
Red Robbins: May’s Brexit Supremo is Soviet Sympathiser Red Robbins: May’s Brexit Supremo is Soviet Sympathiser
Owen Goes Full Brent Owen Goes Full Brent
What Caused Rachel Sylvester’s Volte Face? What Caused Rachel Sylvester’s Volte Face?
Labour Moderates Screwed Labour Moderates Screwed
WATCH Boris: “I’m Not Resigning” WATCH Boris: “I’m Not Resigning”
Corbynistas Seek Right to Suspend NEC Elections With “Venezuela Amendment” Corbynistas Seek Right to Suspend NEC Elections With “Venezuela Amendment”