Survey Says Sun the Least Trusted Tabloid

On a day like today it seems relevant to reflect on the public’s general distrust of tabloids. A Populus poll commissioned by lobbyists Open Road and released today has found that the public distrusts the Sun more than any other tabloid. 59% of the public distrust the Sun either “somewhat” or “completely”. The findings don’t make happy reading for the other redtops either, with 43% distrusting the Mirror, 39% the Mail and 32% the Express. Guido is happy to accept that this blog was categorised alongside the other tabloids and report that we are, err, less distrusted than all our tabloid rivals. We’re feeling pretty superior…

Open Road’s client News Corp will no doubt be pleased with their lobbying firm choosing today to further blacken the name of their biggest selling newspaper. Doh!




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Quote of the Day

The FT’s Wolfgang Munchau on the “fake maths” of economic forecasts:

“The truth is that our ability to forecast the future beyond the current quarter is limited… The curse of our time is fake maths. Think of it as fake news for numerically literate intellectuals: it is the abuse of statistics and economic models to peddle one’s own political prejudice… The fakeness of the maths lies in an exaggerated inference. Economic models have their uses, as do opinion polls. They provide information to policymakers and markets. But nobody can see through the fog of the future.”

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