Guardian Management Restructuring Announced Prioritises Not-So-Dead-Tree Edition

Guido understands an email went out to Guardian staff yesterday informing them that there is to be a ‘management restructuring’.. to achieve ‘a renewed focus on protecting and developing our print revenue’. Managing the decline might be more accurate.

Guido’s source thinks this is Rusbridger and the controlling clique on the board realising he’s spent shedloads too much on his over-staffed online folie de grandeur and presages a shift back to basics – the dead tree edition of the Guardian still brings in 75% of the revenue. For now…

UPDATE: Meanwhile the Guardian‘s head of media has been analysing the lads’ mag market.

If he’s using that logic for Nuts and co., he might want to have a look at the figures showing his own paper’s decline. In June the Guardian sold 211,911 copies, a 17.5% drop year-on-year.  Things are not all fine and Dandy… 




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