Guto Spins Himself

Senior Tory sources seem very keen to disabuse any and all as to the demand for Guto Harri’s services. A “person in a position to know” called Guido to emphasise, vehemently, that Guto was never in the running for Downing Street, was never offered a job by Downing Street and was never the first choice ahead of Andy Coulson for the Downing Street job. Despite what you may have read elsewhere. Glad we have cleared that up.

Guto did however manage to convince the Guardian and the Telegraph’s Mandrake otherwise. Nevertheless he managed to spin himself a promotion and pay hike of over £100,000 extra, he is on £250,000 plus benefits at News International, nigh on doubling his pay at City Hall. If he can improve the perception of Murdoch over the next couple of years he will have earned every penny…

UPDATE: Guto has been in touch to insist that he never claimed to have been offered a Downing Street job and that it was merely speculation by journalists.

Mehdi’s Massive Promotion

Guido got wind last week that Mehdi Hasan had been sacked as Political Editor of the New StatesmanWhen we put it to him he exploded…

Well it now seems Guido was on the money and the Staggers were just being nice by not announcing his departure last week along with other internal movements. He’s bagged a massive promotion in both status and influence by joining the Huffington Post.  Guido just spoke to one of Mehdi’s fellow lefty hacks:

Lefty: Has he been fired?
GF: Well he’s going to the HuffPo, so you could put it like that.
Lefty: Oh god that’s worse than being fired. That’s worse than being dead.

Are they going to pay him?

See also: Mehdi is “The Commentator” and a chart of the New Statesman’s newsstand sales during the Mehdi era:

Norman Tebbit has a humble brag:

“We Maastricht rebels were derided and abused for opposing the single currency by the wise, clever, Guardianista soft centre left establishment from whom we now hear so little on the matter.”

#TPAChatUpLines

After the Scrapbook lot spotted a section of the TPA/IoD’s report, that deals with the entirely correct assertion that lefties are just jealous of the wealth and sexual prowess of the right, it was only a matter of time before #TPAChatUpLines was trending:

https://twitter.com/#!/christopherward/statuses/204551693445238785

Even the report’s spinners were getting involved:

Harder, Faster, Deeper…

UPDATE: The report’s authors cracked in the end:

Tories Turn on Twitter

Coalition disquiet is growing:

He has a point…

Order of the OTT – Bruce Anderson

Guido has read Bruce Anderson’s Steve Hilton take down a couple of times now and has come to the conclusion that is worthy of an Order of the OTT. Anyone who has ever drunk in a bar in Westminster will know that Anderson takes personal credit for “discovering” Cameron and tipping him for great things when he was a mere backbencher. Since then he has been his avuncular defender in the press, though just as when he declared Dave to be “our Charles De Gaulle”, sometimes he over plays his hand. Is Steve Hilton feeding a few titbits on his way out of the door really “one of the most despicable instances of disloyalty in political history.” Probably not. And this one was filed before lunch…

UPDATE:

Yesterday’s Daily Star Sunday Column Now Online

If you had got your Daily Star Sunday yesterday you would already be gossiping about Osborne’s dodgy growth, “green” government and Jeremy Hunt’s new SpAd. Caledonian co-conspirators will also enjoy this week’s offering…

Guido’s Sunday column is now online here.

Davis and Miliband’s Cosy Chat

Ed Miliband just revealed that he’d met with David Davis, saying that they agreed on an increasing number of subjects – an In/Out referendum is creeping up that list. Labour backing the plebiscite would be opportunistic, calculated and brilliant. It would drive the Tories round the bend and no effort has been made to shut down the speculation this weekend. Cameron has reaffirmed his position against the idea, putting the ball firmly in Miliband’s court. Ed also coughed that they both had some harsh words for the Prime Minister: “but, that is perhaps, another story”…

UPDATE: Liar Politicians got the video:

News Brands Eclipse NewspapersNewspaper Industry Officially Accepts Dead Tree Press Finished

In January 2010 Guido gave a presentation at Microsoft’s HQ to the Online Journalism Association, the thesis was that newspapers as we know them will die and journalism would thrive. Guido’s pitch was that the old deadline based “news cycle” is being replaced by “news streams” and that newspapers as we know them will be replaced by “news brands”.

Today the industry trade body for the dead tree press, the Newspaper Marketing Association, accepted the thesis and announced it is renaming itself “Newsworks”, dropping dead entirely the word “newspaper”. CEO Rufus Olins says “We need to start thinking differently… It’s all about newsbrands, about delivering content through a range of platforms.” Guido thinks we can only measure the strength of news brands in terms of their mindshare. The broadsheets – Guardian, Times, Indy – all lose money and are more akin to vanity publishing than profit motivated businesses. It is about who they reach and how much they influence their consumers.

As the news industry and more importantly – from a financial perspective – the advertising industry comes to realise that online and print consumers are fungible, reality starts to hit home. In under a decade this blog has become as strong a news brand in our field in terms of readership and mindshare as the New Statesman, hell we’re part way through a reverse-takeover of The Spectator. The great thing for consumers is that because of low barriers to entry, we have an ever more competitive, pluralist, thriving free market in news. Without slaughtering trees…

Rich and Mark’s Monday Morning View

20120521-082649.jpg

George Osborne reflects on a blue victory in The Times….

In football, as in politics, resilience pays off.



Tip offs: 0709 284 0531
team@Order-order.com

Quote of the Day

Embattled Henry Bolton on his battles…

“I’m going nowhere. I have seen people die, I have seen people blown up, I have seen people shot. Even the Taliban doesn’t quite prepare you for UKIP, though.”

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