Something tells Guido that radio’s Iain Dale knew exactly what he was doing when he sat down for an in conversation piece with Sally Bercow:

ID: What’s your favourite gadget? Steady…

SB: I was going to say my vibrator [giggles].

ID: I knew you were going to say that. Are you going to claim that is off the record?

SB: Oh no, put that in.

Fire up the press releases!

Bet it wasn’t just the men in tights that winced at this one…