“Asda has signed up former Department of Health comms chief Sian Jarvis to oversee its PR and lobbying” reports PR Week this morning. The former GMTV political hack spent twelve years spinning.

“Jarvis will already be familiar with the Asda comms team, as the supermarket has been a key funding partner in the DH’s Change4Life anti-obesity drive, which is promoted by Freud Communications. Coincidentally, Asda also uses Freuds for corporate PR advice. “

How convenient! No spell in the cooler?