In an attempt to mop up the mess that yesterday’s speech has made, Red Ed took to the airwaves this morning and received a savaging on the Today program. His “not anti-business, but anti-business as usual” soundbite is neat, but the rest of the performance was pretty dire. When told focus groups find him weird the Son of Brown took his political father’s stance of pretending not to care and claiming that:

“It is absolutely about substance. I’ve got an old-fashioned view: substance wins out”

Which is weird giving the most insight and policy depth that we got from his speech was the revelatory “something for something”. Possibly the worst line going, after a “new bargain for Britain” of course…