Arianna & Dale, They Can Huff & PuffBut They Won't Blow Guido's House Down

So Arianna Huffington is coming to London and Iain Dale is having his second coming. He tells the Guardian:

“I’ve recruited 40 or 50 friends to write for the site. Some are well known, others aren’t. The thing they have in common in that they’re all great writers. And I’m giving a second life to some of the best bloggers who’ve stopped blogging over the last year. Will it work? No idea. But it’s costing nothing and if it fails the only red face will be mine.”

Which is the Arianna strategy and AOL paid her $315 million. Dale reckons the mainstream media has ‘eaten up the blogosphere’. It is true to say of the Dead Tree Press “we are all bloggers now”, but has it hit our audience? Guido thinks not, look at the numbers (and this is excluding RSS, Twitter, Kindle and other pay per view distribution platforms) the trend is still positive :

In terms of mindshare if anything our audience is firming up where it matters – amongst opinion leaders. Comment is free, but news is what people want, and news is what people don’t want you to know, all else is advertising. Bring it on…




Tip offs: 0709 284 0531
team@Order-order.com

Quote of the Day

Stephen Bush writing in the New Statesman‘s morning briefing…

“The terrifying truth is that the Opposition is too divided – within the parliamentary party, within the trades unions, within the Shadow Cabinet and even within the leader’s office – to be anything other than a veto player as far as Brexit goes, and the party’s whole gambit is really about trying to make that weakness look like a strength. Keir Starmer saying that Labour is “increasingly likely” to vote down the deal is simply a reflection of the fact that the one thing the Labour party will be able to agree on as far as Brexit goes is that Theresa May’s deal is no good.”

Sponsors

Guidogram: Sign up

Subscribe to the most succinct 7 days a week daily email read by thousands of Westminster insiders.