Arianna & Dale, They Can Huff & PuffBut They Won't Blow Guido's House Down

So Arianna Huffington is coming to London and Iain Dale is having his second coming. He tells the Guardian:

“I’ve recruited 40 or 50 friends to write for the site. Some are well known, others aren’t. The thing they have in common in that they’re all great writers. And I’m giving a second life to some of the best bloggers who’ve stopped blogging over the last year. Will it work? No idea. But it’s costing nothing and if it fails the only red face will be mine.”

Which is the Arianna strategy and AOL paid her $315 million. Dale reckons the mainstream media has ‘eaten up the blogosphere’. It is true to say of the Dead Tree Press “we are all bloggers now”, but has it hit our audience? Guido thinks not, look at the numbers (and this is excluding RSS, Twitter, Kindle and other pay per view distribution platforms) the trend is still positive :

In terms of mindshare if anything our audience is firming up where it matters – amongst opinion leaders. Comment is free, but news is what people want, and news is what people don’t want you to know, all else is advertising. Bring it on…




Tip offs: 0709 284 0531
team@Order-order.com

Quote of the Day

Jeremy Corbyn told by veteran Jewish MP Margaret Hodge…

“You’re a f***ing anti-aemite and a racist”

Sponsors

Guidogram: Sign up

Subscribe to the most succinct 7 days a week daily email read by thousands of Westminster insiders.
Undead UKIP Poll Rise Terrifies Tories Undead UKIP Poll Rise Terrifies Tories
Marr’s May Monopoly Marr’s May Monopoly
CCHQ Begs Association Chairmen CCHQ Begs Association Chairmen
Poll: Voters 2 to 1 for No Deal Poll: Voters 2 to 1 for No Deal
Paul Mason Reported to Police Paul Mason Reported to Police
Etonian Free Cabinet Etonian Free Cabinet
Tory MP Puts Letter In to Brady Tory MP Puts Letter In to Brady
Lord Carrington Lord Carrington
Poll: May’s Deal or No Deal? Poll: May’s Deal or No Deal?
Labour’s Chequers Survival Kit Labour’s Chequers Survival Kit
Whips’ Patsies in Full Whips’ Patsies in Full
Tories Will Lose Votes if They Cross Brexit Red Lines Tories Will Lose Votes if They Cross Brexit Red Lines
Remain Used Same Spending Tactics as Leave But Far Worse Remain Used Same Spending Tactics as Leave But Far Worse
Paul Mason’s Coming Home to England Paul Mason’s Coming Home to England